Tag: PGA Show

OnCore: Elixr golf ball breaks the traditional mold

By Mike Lednovich, Editor & Publisher

ORLANDO, Fl. — I like cutting edge companies that go toe-to-toe with the staid USGA. OnCore has been working on incorporating new materials — like metal — into their golf balls for several years now.

According to company co-founder Bret Blakely, it was a struggle to get their new golf ball USGA approved.

“We feel like David versus Goliath,” Blakely told a group of golf writers. “But the USGA finally approved the ball.”

OnCore’s The ELIXR™ tour ball is built using a triphase architecture that combines proprietary chemical blends and advanced material elements to create the ultimate golf ball.

“We recently received a letter from the USGA that Elixr had maxed out the specifications,” Blakely said. “We’re getting great reviews from the Tour guys who use it.”

OnCore says the high Coefficient of Restitution that ELIXR™ achieves has surpassed all expectations and results in outstanding performance. The idea behind such construction is intended to shift weighting to the perimeter, thus shedding backspin against wind. The movement of weight also creates a ball with increased MOI, allowing more forgiveness on mis-hits.

The ELIXR™ features perimeter weighting to increase the moment of inertia and reduces spin decay to carry the ball further, provide more stable and predictable flight, and a premium urethane cover that delivers amazing short-game feel and performance.

“We entered the golf ball market five years ago by literally making history with our hollow-metal core golf balls,” said Blakely. “However we’ve never stopped innovating and exploring approaches to golf ball design and construction that would benefit golfers of all skill levels. By creating a top tier product and jumping into the professional golf scene head first with the ELIXIR, we are staying true to our vision of being innovators-‘from Core to Cover’- and offering golfers an alternative to the status quo that has dominated the golf industry for the past century. And we’re just getting started!”

The Elixr ball features:

  • 85 compression rating
  • Soft feel around the green
  • Perimeter weighting increases accuracy and control
  • Composite core provides maximum velocity and distance
  • Double Cast Urethane cover
  • Conforms to USGA & RA rules of golf

For more information go to http://www.oncoregolf.com/

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French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

Popticals: folding sunglasses that go beyond style NYDEF lenses make greens and fairway 'pop'

By Mike Lednovich, Editor/Publisher

ORLANDO, Fl. — I can run out of fingers counting the number of sunglasses that have been ruined in golf carts and my golf bag over the years. Previous foldable sunglasses were small and flimsy with cheap lenses.

The folks at Popticals have solved that problem with a pretty tony line of eyewear that fold easily for compact storage and sport lenses designed for on field — like golf — sports.

“The nylon material used to make NYDEF Golf lenses gives golfers a competitive edge because NDYEF lenses
are as clear as glass and 18% lighter in weight then polycarbonate lenses used in most other sunglasses,” said John Swanson, VP of Sales.

So what makes NYDEF golf diferent?

Popticals has partnered with optics industry leader Carl Zeiss Vision to create golf-specific lenses that bring visual precision to every golfer.

“NYDEF™ GOLF lenses feature purple and violet tints to reduce the green saturation of the course, allowing the different shades of green to be more easily distinguished,” Swanson explained. “With that Enhanced Contrast – Optimized coloration and sharper contrast helps you see the topography of the course clearly while also enabling better tracking and visibility of the ball.”

 

Unlike Non-Polarized, On Purpose – Polarized lenses that flatten the image you see and affect depth perception, NYDEF™ GOLF keeps depth of field intact and allows you to see reflected light that helps distinguish between varying textures and conditions of the course.

“You’ll rarely misread the greens again because NYDEF GOLF lenses reveals contours, ridges and grain patterns by helping to lessen the saturation of the greens,” Swanson said. “The light reflecting off the blades of grass can give you critical information about the direction of the grain. Unlike polarized lenses, NYDEF GOLF allows you to see these reflections, and adjust your shots accordingly.”

A rail system like none other is used to transform Popticals into their compact shape

“The FL2 Micro-Rail System started with a deceptively simple challenge: how can sports sunglasses compact down to a portable size?” Swanson said. “Sports sunglasses have a wrap-around style with curved lenses and frames to ensure a secure fit around the head during active use. The problem with a curved, wrap-around design is that they take up a lot of space inside unwieldy, bulky cases when they’re not in use and cannot be folded up. To build a true portable wrap-around design required something different. We broke the mold and engineered a completely new approach.”

At the heart of Popticals’ patented design is the FL2 Micro-Rail System. Using a rail system build into the frames, the lenses to slide inward and parallel to each other for compact storage. The temple sections of the sunglasses fold inwards using two hinges for a truly small carrying size.

“The technology allows tour sunglasses to keep the curved design elements of wrap-around sunglasses for active use without the large and bulky storage size,” Swanson said. “The rail system ensures that the lenses never touch each other.”

The rail system uses stainless steel pins that move along a track within the frames for smooth and effortless movement. A powerful magnet guides and locks in the connecting pieces in the center of the frames to create a secure and solid connection. All components of the FL2 Micro-Rail System are made from corrosion and rust-proof materials to ensure durable, long-lasting functionality.

That unique design is covered by eleven patents, five utility patents and six design patents. This innovative new technology not only allows Popticals their unique portability while providing a wrap-around style, but exists as a standout product that establishes a new category for sunglasses.

To see how Popticals sunglasses work, go to at popticals.com/how-popticals-work. For retailer sales
inquiries, contact John Swanson at jswanson@popticals.com.

× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

PuttOUT Golf: practice anywhere to hone your stroke

ORLANDO, Fl. — We have an affinity for new exhibitors at the PGA Show and spotted a putting practice device that was getting a lot of attention.

It’s called PuttOUT and the concept is you can practice an effective putting stroke anywhere.

With a scientifically shaped parabolic ramp, each made putt is returned to the player the same distance it would have gone past the hole had it missed, anything else is a miss.

“Only a ball that is rolled on the perfect line and with the perfect pace (18-inches past the hole had it missed) will stick in the PuttOUT micro-target,” said Cam Slaughter of PuttOUTGolf. “We challenge golfers with You Think you can putt to absolute perfection?”

Using a folding design, PuttOUT can be taken wherever there’s space to play – carry it in your backpack, golf bag or even pocket. And when you’re finished, fold it away, out-of-sight in your desk drawer.

With the white disc at the base of the ramp replicating the size of a regulation golf hole, anything that rolls over the disc and up the ramp, returning back to the player is a made putt.

The device is simple in design but an effective putting aid.

Available at Amazon, Dick’s Sporting Goods and Golf Galaxy.

× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

Everything is ‘smart’ including IOFIT golf shoes Samsung spin-off measures and records weight transfer

By Mike Lednovich, Editor/Publisher

ORLANDO, FL. — Smart technology is clearly dominating the convention floor of the 2018 PGA Merchandise show. Joining the geek leveraging golf crowd is newcomer IOFIT — a golf shoe with sensors that displays via blue tooth a 3D image of weight pressure point during a golf swing.

IOFIT and its companion software will compare your weight transfer with a golf pro.

IOFIT is the brain child of Salted Ventures, Samsung’s first spin-off and a crowd funded venture into athletics and technology exploring how athletes use weight to build power.

The IOFIT shoes are embedded with pressure sensors in the outer soles that are used to measure forces in different areas of the foot. Along with an application, it determines the golfer’s balance at address and subsequent weight transfer, which are critical to the golf swing

The application displays a 3D image where you can see data measured from under the feet.

“The application displays the center of weight in what we call a pressure map. It displays front and back weight and how that weight shifts and fluctuates during the golf swing,” said Jungsoo Park, Marketing Director of Salted Ventures. “In real time, the sensors are showing you if you remain steady relying on good form and technique.”

The app also features tour pros and their swing weight profiles.

“Users can put their weight display side-by-side to that of a tour pro and see how they compare,” Park said. “It tells you how pros used weight to generate power and whether you’re leveraging the ground forces to do the same thing.”

Park said golfers can record a swing, save it and later compare that video with later swings, building a swing archive. They can watch video in slow motion, side-by-side with a previous video.

“They can even run the videos simultaneously. They can also edit and trim the video footage to focus on  a particular area of their technique and identify flaws in their swing motion,” Park said. “IOFIT will analyze your swing based on your balance data and highlight mistakes you are making, be it as simple as leaning forward too much to transitioning your weight too late at the impact.”

IOFIT was designed to accurately detect every subtle changes in the pressure distribution in a matter of milliseconds. The sensors themselves are waterproof and carefully built to withstand excessive amount of weight, even Bubba golfers up to 330 pounds.

 

“We’ve concentrated our efforts to ensure developing a great piece of technology, but also a great shoe in and of itself,” Park said. “With help of a product designer from PING and some of the finest shoe manufacturers in South Korea, we’ve carefully designed and tested IOFIT to ensure developing a durable, breathable, waterproof, and lightweight golf shoe.”

For more information go to this link https://www.kickstarter.com/projects/1325722173/iofit-the-first-smart-shoes-to-improve-your-golf-g

× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

Bermuda Sands Apparel: beachy, fun colors for Spring/Summer environmental focused company uses recycled materials and the feel is great

By Mike Lednovich, Editor/Publisher

Incredible was my reaction as I ran my hand across a ladies charcoal gray and black lined vest smartly displayed at the Bermuda Sands apparel booth at the 2018 PGA Show.

Soft to the touch, light weight and sharply appointed with black piping and collar.

Then Lauryn Yarad described how Bermuda Sands uses recycled plastic water bottles in the fabric of some of their Spring/Summer clothing. “Really?” I replied.

The Charlotte, N.C. based company uses a fabric supplied by Repreve, made by Unifi, whose fibers originate from plastic bottles that are recycled, chipped, melted into pellets and spun into fine fibers that are then knit into eco-friendly fabric.

Lauryn Yarad with Bermunda Sands’ new ladies vest

“The Repreve fabrics are beautiful, soft and durable polyester,” said Yarad, Digital Marketing & Social Media Specialist for Bermuda Sands. “People have the same reaction and then they feel the fabric and go ‘oh my.’ You would never know where it came from because it’s so soft.”

Repreve is just one of six materials Bermuda Sands is using for its latest offerings.

There’s Storm Dri, a water repellent technology that allows rain droplets to bead on the surface and glide off rather than soak thru the cloth on Bermuda Sands outer garments.

“It’s keeps you dry in a sudden shower burst so you not soaked,” she said.

The clothing company is also leveraging wick away technology that absorbs moisture into the apparel fibers and then quickly evaporates the water molecules.

“Our new line is very tropical following our tag ling of ‘escape every day.’ Our clothing is meant to be worn everywhere there is a relaxed lifestyle. It’s not for just golf,” Yarad said. “You’ll see a lot of persimmon and coral in our offerings.”

Piper is Bermuda Sands first ever dress. Designed sleeveless, the dress is 95 percent polyester, 5 percent spandex with a zip neck.

“Women can wear it shopping, at the tennis courts, or pretty much anywhere they want,” she said. “We think it will be very popular.”

New for men are the Backspin shorts, featuring 4-way stretch and comfort stretch waistband and the Galaxy vest, available in five colors with a funnel neck and ribbed banded bottom.

“We’re introducing the men’s vest which we hadn’t offered for a couple seasons,” Yarad said. “It’s a brand new redesign that’s very fresh.”

The Bermuda Sands catalog describes its fashion roots as “a sense of escape through premium, performance driven apparel…..inspired by the pristine golf courses and iconic colonial architecture which pays homage to the Bermuda way of life; relaxed in attitude yet refined in the everyday.”

You can shop for Bermuda Sands clothing at https://www.bermudasandsapparel.com/

 

 

× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

Takeya sports bottles: “Bring the heat, keep your cool” There's lots to like about the company's on the go line of beverage bottles

By Mike Lednovich, Editor/Publisher

Takeya, a Huntington Beach, Ca. based company brings the “cool” to sports water bottles and Brian Martelon cites six features that make Takeya superior to competitors.

“Golfers can sip, chug or pour their beverage without having to remove the entire lid off the bottle,” Martelon said.  “Takeya’s unique spout lid allows you to control the amount of liquid you want to take in, from a little to a lot. You can control the flow.”

Takeya bottles are insulated and crafted from pure 18/8 stainless steel, with the promise to keep your favorite drink ice cold for 24 hours, or steaming hot for up to 12 hours.

“Our double-walled, vacuum insulated design ensures that our bottles are completely condensation-free,” Martelon said.

Takeya features a doubled powder coating for a sure grip and increased durability.

“Then we added a removable silicone bumper to minimize the inevitable dents and dings of an active lifestyle. The bumper also allows for a quiet set-down, and helps your bottle stay secure in any oversize cup holder,” Martelon explained. “The days of rattling in the golf cart cup holder are over.”

All Takeya bottles combine the convenience of a wide mouth opening – to easily add ice and easy to clean – with the drinkability of a narrow mouth. “There’s no more spilling down your shirt, or no more coming to a full stop in a golf cart to drink,” Martelon said.

Bottle sizes range from 18 ounces to 64 ounces and the company also offers custom laser logos and a rainbow of colors.

For more information go to https://takeyausa.com/

 

× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.