Category: Equipment

7 Fridays until Christmas Big Max and Tour Edge gift wrapped specials


The AQUA Sport 2 is a 100% waterproof cart bag that features a 9.5-inch organizer top with 14 full length dividers, 7 spacious pockets, oversize putter well for large grips and weighs in at just over 5 lbs. This stylish, waterproof and washable cart bag also benefits from a clear rain hood with dual zips giving easy access from either side. A host of neat features complete this premium offer from BIG MAX AQUA line.

Holiday Special: With every purchase of a BIG MAX bag, receive an AQUA U.V. Umbrella
$299.99, available in Black/silver, Charcoal/Black/Red, Silver/Black/Cobalt, Red/Black/Silver, Navy/Black/Silver
To purchase visit



DRI LITE G is water-resistant full-size stand bag that belies its capacity with a weight of less than 4 ½ lbs. A 14-way divider separates the 9″ top giving plenty of room for a full set of clubs. An air channel strap for breathability across the back enhances comfort for the carrier while leg lock enables the ‘G’ to be perfectly stable on a cart. 7 pockets along, including fully waterproof valuables pocket, finish off the practical features and a fantastic price make it a great buy for those carrying with a full set of gear.

Holiday Special: With every purchase of a BIG MAX bag, receive an AQUA U.V. Umbrella
$199.99, available in White/Orange, Navy/Silver, Silver/Black/lime, Charcoal/Black/Orange, Black/Red
To purchase visit


The BLADE IP from BIG MAX glides along the fairway with even the largest Tour bag on board. When packing away the IP features amazing technology that with 3 simple movements folds the cart down to an incredible size of 34 ½” x 24 ½” and an astonishing depth of less than 5″. This really makes the BLADE IP the most easily stored and transported push cart on the market. With unrivalled ease of use, unique storage properties and a 5 year manufacturer warranty, the BLADE IP is one of the best value push carts on the market.
$349.99, Available in Black, Black/Lime, White, White/Lime, Phantom/Red
To purchase visit

Holiday Special: With every purchase of a BLADE IP receive a free flight bag



The Lamkin SONAR grip is an exceptionally appealing grip that offers a comfortable, tacky feel with a high-performance material and a functional network of unique micro textures. The reduced-taper profile encourages the ideal light-pressure grip tension for greater shot consistency and control. A tacky and responsive feel make SONAR ideally suited for a wide range of players looking for a grip that feels as good as it performs.
$8.99 per grip
To purchase visit<



Tour Edge announces the launch of the new Hot Launch 3 ‘To-Go’ package set, a complete set from driver to putter that includes a sleek cart bag specifically designed for the HL3 ‘To-Go’ line.

The complete HL3 ‘To-Go’ package is selling for only $999.99, a true steal!

The new set includes all genuine HL3 club heads and shafts and even includes a Hot Launch SuperSpin wedge and an HL3 putter designed for the set.

The HL3 ‘To-Go’ package set is available in three different offerings: a Regular flex set featuring the straight-neck HL3 Driver and HL3 fairway woods, a Senior flex set featuring the offset HL3 Driver and HL3 offset fairway woods and an all HL3 Women’s set.

The three HL3 ‘To-Go’ sets will be available in Tour Edge authorized retailers starting November 15th!

No custom, shaft flex, bag or set makeup changes are available in the HL3 ‘To-Go’ set. The sets are available in right handed only and every shaft included is graphite, including the irons.

Go to for more information

× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

ProCheck ends the ‘trial and error’ method of buying a golf ball

By Mike Lednovich, Editor & Publisher

Let’s face it, most of us don’t know what the hell we’re doing when we buy a golf ball. For the most part, it’s a choice by ‘best guess.’

You’ll get a headache just looking at the golf ball display case.

That’s not surprising given that when you walk into a Dick’s Sporting Goods, Golf Galaxy or PGA Superstore you’re overwhelmed by the stacks and stacks of golf ball boxes on display.

I’ll admit that I’ve been on this golf ball merry-go-round of “trial and error” for years.

You read the back of the box for some indication if this ball fits your game. You buy, you hope, you try.

Or, ever done this, found a golf ball on the course, then played with it and told yourself ‘hey, this plays pretty good.”

Or fallen for the PGA star on TV telling you this is the best ball I’ve ever played. Good for the PGA and LPGA pros, but probably bad for you.

This much we do know. The pros are hitting it longer primarily because of the advances in golf ball technology.

The alarming news is that what you don’t know about golf balls can and will hurt you — meaning costing you distance, which if you’re an average hacker like me, is everything.

Well along comes ProCheck, a nifty device that will tell you exactly which golf balls will be optimal for your game. Insert a golf ball into the ProCheck and it will measure the compression of that ball and give you a reading on a sliding scale of “very soft” on the low end to “very firm” on the high end of the compression scale.

Compare the compression reading to the corresponding chart of how far you “carry” a shot with the driver and you’re good to go.

The Truth about the balls in my inventory

So the folks at ProCheck gave us a unit to put to the test and the results to say the least are illuminating.

First, unlike most advice on the right ball selection — swing speed — ProCheck uses how far your average carry is with a driver. They supply the chart displayed below.



I’m 70-years-old and my average carry is 210-220 yards, so according to the chart I need to be playing a medium compression ball. There isn’t a golf ball brand that I know of that says medium compression on their product boxes.

So I dug out my inventory of golf balls in the garage and the ones in my golf bag. Here are the results:



OnCore ElixR

ProCheck is a snap to use. Insert the ball with the label centered, squeeze the trigger and then hit the “R” button to get the reading. The OnCore ElixR came in at 4 bars, equaling medium on the compression scale. It’s a ball that should fit my game to a tee.

Callaway SuperSoft

When Nike was still in the golf ball business, I began playing a Nike Women’s PD Ball. My course included a sleeve of Nike golf balls with every round (I miss that perk) and had run out of the Men’s PD ball. I gave the Women’s ball a go and low and behold, I was smashing it and it was soft. So years later, I assumed the Callaway SuperSoft would have the same result.


Even before using the ProCheck, I could tell the SuperSoft was losing distance compared to my other golf balls. The ProCheck confirmed my findings. It rated the SuperSoft as exactly that — very soft — which is recommended for golfers who average carry with a driver is 140 yards. So these are going to a friend of mine who is a very short hitter.


Callaway Chrome Soft Truvis

I’ve always liked the Chrome Soft and its feel since it was introduced several years back. But shocker, ProCheck calibrations tell me this ball is costing me distance because it’s too soft for my swing. Who knew? I’ve still got six in my bag, so perhaps I keep them in reserve for winter (Which on Amelia Island can be in the 50s and 60s) when the ball is not compressing as well.

TaylorMade TP5x

A received a dozen TP5x ball as part of an online promotion and had no idea if they fit my game. ProCheck says they fit the bill for my swing at 4 bars which is a medium compression. It’s on the low end of the medium range, so the TP5x may be a good choice for Winter play as well.

My Foursome — “A little knowledge is dangerous”

We have a golf group that plays every Monday afternoon. Skills level range from a 10 handicap all the way to a 24. We average 8-to-12 players each round and most of these guys have no clue about what golf ball they should be playing. Some think they know, but not really.

Bob, retired in his mid-50s, has been playing golf for about 2 years and does really well. Like most of us, he’s inconsistent and has those blow up holes that spoil his rounds. He’s dug out a Bridgestone Tour B-330-S from his bag. ProCheck measures it as firm, meaning Bob needs to average 260 yards of carry on his drive. No way, Jose! He’s using the wrong ball.

Glenn, hits the ball a mile with a swing that if you stand to close to him would suck you in its vortex. And he’s doing this with 15-year-old equipment. But Glenn has no short game.

He’s playing a Titleist NXT, which measures at 4 bars, low on the firm reading. Again, Glenn is costing himself distance with the wrong ball.

“Wow, this thing is amazing,” Glenn exclaims, cradling the ProCheck with a mock a hug. “Can I borrow this overnight?”

There are also those in the group we call “shoppers.” The guys with their ball retrievers scouring the ponds and brush for lost balls.

We put ProCheck thru its paces on these balls. Of the 30 retrieved balls tested during three rounds on the course, 50%  have been out in the elements too long and have lost their zip according to the ProCheck results.

“The balls look fine and playable. I’d be teeing them up right now,” Barry, a 15-handicapper said. “Good thing you had that ProCheck with you. These are going into the shag bag.”

The Bottom Line

At a retail price of $147, ProCheck is not cheap. But to be fair, compression measuring machines used by the manufacturers can cost $20,000. If you’re serious about your game and want to maximize your distance, don’t spend $400 on a new driver, get a ProCheck. You’ll save $250, gain 10 yards at least off the tee and with those savings you can buy the right golf ball.

ProCheck is now available to all golfers through Revolution Golf (  For more information on ProCheck® please visit





× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

Is your gear ready whatever the weather? With record temperatures and record rainfall, is your gear ready whatever the elements throw at it?

With record temperatures and record rainfall, is your gear ready whatever the elements throw at it?

Whether you͛’ve been sweating through the hottest July on record in California; swimming in the wettest July on record in Pennsylvania; or combining the two in Arizona which has had both above average temperatures and rainfall, one thing is for sure, the weather in 2018 has been far from normal.

And it͛s not just this year. Since 2015 every state in the U.S. has experienced above average annual temperatures, with a large proportion coupling that with above average rainfall. It seems the only thing we can predict at the moment is that the weather will be unpredictable!

But golf goes on. And while the changeable weather might put off a few, the rest of us are out there on all but the hottest or wettest days doing our best to enjoy the game. So what does the changing weather mean for golfers? And how can choosing the right gear help them get the best out of their game?

The unpredictability of the weather isn͛t just a challenge for golfers, syays Ralf Niesing, head designer for golf bag specialists BIG MAXX USA.

As golfers are faced with changing conditions we need to make sure that our equipment will function at its best whatever the weather.  Over the past five years our focus has been on developing the best water-proof and water-resistant bags on the market, but that can͛’t be at the expense of practicality when the sun comes out. Very few golfers have the luxury of having a wet weather set up so as designers we need to make sure that whatever conditions a golfer wakes up to, their equipment is ready to perform.  But with so many variations in the weather the Goldilocks͛ combination of equipment that is “Just Right͛” whatever the weather is a puzzle that is very hard to solve.

You have to start with the golfer and their needs, but those needs will differ depending on their location and certainly more often these days, on the way the weather is behaving. So a manufacturer͛s’ target has to be to provide the best solutions for any variations. Take for instance two Big MAXX bag lines – Dri Lite and Aqua.  Aqua is 100% waterproof with sealed seams and waterproof zippers. It has a hydrostatic rating of 10,000 meaning 10,000mm of rain can fall on it in 24 hours and it will stay dry inside. Dri Lite has all of those features without the seam sealing, so it carries a rating of 2000. In most situations our Dri Lite bags will keep out average rainfall, but if you are likely to be playing courses in areas prone to downpours, like Bandon Dunes, I͛’d suggest the Aqua every time.

“If you are in an area where you get occasional rain or if you want to be protected just in case, then Dri-Lite is the line for you,” Niesing said.  “So we have two lines that lead the field in waterproof technology, but we don͛t want to be the waterproof bag͛ company. To make sure of that, we have to think about practicality in hot weather that doesn͛t compromise our wet weather performance. So we take care to pick materials which can resist extreme temperatures and remain durable under the stress of the heat.”

This goes for BIG MAXX colours too. Their bright European styling is one of our most recognisable design points so they have to work out ways that minimise fading in direct sunlight. Out of these different needs BIG MAXX developed a unique waterproof material that is incredibly lightweight, durable in rain and sunshine, washable if it gets muddy or dusty and keeps its colour whatever the weather.͞

“They say that necessity is the mother of invention and I do truly believe that we as manufacturers will have to accomodate climate fluctuations more and more in our designs over the coming years. The trends are there to see, so if we want to continue in our aim of making a golfers life on the course easier and more enjoyable we have to be increasingly creative in our solutions to the problems that they face,” Niesing said. “So far I think we have done a great job at BIG MAX but rest assured, we͛’re already working on the next generation of products that are led by golfers’ needs and among the leading manufacturers I don͛t think we͛’ll be alone in thinking that climate will be an important part of those next steps.”

For more information on BIG MAX wether proof innovations visit


About BIG MAX BIG MAX has been Europe͛s #1 push cart brand for over 15 years following the unprecedented success of the world͛s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It͛s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5͟ deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in Germany, a traditional marker for # 1 in in continental Europe.

× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

Don’t get shafted! A Guide to Finding the Right Shaft for Your Game

By Leonard Finkel


Think you know a lot about golf shafts? Think again. Did you know there are no recognized standards for shaft flex, no uniform measurements?

Flex can mean something different for every brand and manufacturer. Tolerance ranges in each category like stiff or regular are huge! To learn more about this misunderstood topic, I spoke with executives from leading shaft manufacturers: Fujikura’s Chad Embrey, Victor Afable of VA Composites, Gawain Robertson of ACCRA/True Temper Plus, Kim Braley of KBS Golf and Nick Sherburne, founder of Club Champion, a national club fitting chain.

Club Champion is the #1 premium club fitter, builder and retailer of the best brands in golf. Their master fitters and builders are unrivaled experts. Their approach is unbiased; no specific vendor is promoted. The only goal is to find the best combination of components to lower your scores. Club Champion offers over 35,000 hittable head and shaft combinations, making Sherburne an expert on the topic.

Says Sherburne, “The industry taught us the head is the engine of the golf club because that’s what hits the ball. But the shaft is far more important. With thousands of shafts and no industry standards in flex, it’s nearly impossible for golfers to find the shaft that performs best for them without professional help. This makes it important to not buy clubs off the rack. Instead, find a skilled fitter with a launch monitor to show you how the right shaft will maximize your swing to its fullest potential.”

According to Gawain Robertson at ACCRA, terms like stiff or regular flex are so generalized, they really mean nothing. Different sections of the shaft can be totally different flexes within that shaft. When ACCRA designs shafts, they look at three different zones; the butt, midsection and tip. They can produce shafts that are soft in the middle and stiff at the tip or the butt section plus countless other combinations. Robertson adds, “Club fitters understand the profiles of shafts. If a player needs something with a softer tip section and a stiffer butt section, they know which shaft fits that profile for that golfer. Club Champion’s understanding of how to fit golfers is an integral part of any club being successful in a player’s hands. “

Chad Embrey from Fujikura shares that, “Flex specifications range from manufacturer to manufacturer and it is significantly impacted by torque, one of the most misunderstood shaft specifications. The ways you can measure torque are countless.” Many golfers think that lower torque means better shafts. Not necessarily true. Higher torque shafts are better for smoother, slower swingers; getting the ball up and creating spin. Lower torque is better for herky-jerky movements, guys that swing aggressively.

VA Composites likes to fit to the way a player loads the shaft, not just swing speed. Afable says, “Imagine two types of swings. An Ernie Els swing, which is a very smooth tempo; and a swing like Lanny Watkins, a short, fast swing. Both may have the same swing speed, but they get there two different ways. The fitters at Club Champion really understand the difference and are trained to fit our shafts not only to factors such as swing speed but also to the amount of shaft load a player will create.”

There is an enormous difference between standard OEM golf shafts and higher-end aftermarket models. Materials and technology are different, as is attention to detail. Premium shafts are manufactured individually in Japan while stock shafts are most likely made in places like Vietnam or Mexico on an assembly line.

Typically, cheaper shafts are made from lower grade materials. They’re manufactured in larger quantities which necessitates wider tolerances. The most exotic materials from Japan maintain very tight tolerances, not only for frequency, but straightness and roundness of the shaft. When a shaft is not rolled or manufactured properly, there will be gaps within the layers of graphite, which can really affect performance.

With aftermarket product used on Tour and sold through premium club fitters, Fujikura has the freedom to use materials and technologies that may be cost prohibitive for an OEM club company. “A lot of times when I handle OEM business, cost targets prohibit some of the techniques we can use. An OEM shaft is a great shaft. We would never not put our name on it,” Embrey adds. Mostly, OEM shafts do what they’re intended to do, but they’re not designed to dial players in.

To facilitate finding the right components, Club Champion uses a unique coupling system that allows golfers to hit any head and shaft. They deliver combinations that address a golfer’s problems and fix them. Most fitters use fitting carts provided by club manufacturers. While they offer options, golfers are unable to mix-and-match across carts to determine their ideal combinations.  Club Champion offers hundreds of shafts, many not available through most other fitters and retailers.

Sherburne believes golfers should start thinking about what value they put a on their golf game. “Sometimes people come in and say they’ll just get something off the shelf because spending $500 to get an extra 20 yards isn’t worth it. That 20 extra yards is two less clubs into the green? Hitting pitching wedge instead of 8-iron, you’re going to hit more greens. I can almost guarantee that 20 yards is going to knock two strokes off your handicap.”

Club Champion delivers a Tour-quality fitting producing longer, more accurate shots with a nearly 100% satisfaction rate. Whether you’re looking to buy new clubs or just fix your current set, premium club fitting is the answer. With 28 studios across the country, at Club Champion, you don’t just buy clubs, you buy guaranteed improvement. More information at,


× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

2018 PGA Show: Most interesting products Technology rules the day


Part One – Hard Goods

By Barry Lotz

This year’s show was the busiest and most well-attended Show I have been to in the last five years. It was interesting to see how the economics of the Show have changed. Especially as to how previous long-time exhibitors, particularly the smaller vendors, do not have booths anymore, but attend the Show to meet and greet their customers. Many exhibitors are sharing booth space, as the cost of exhibiting has skyrocketed.

Many of the exhibitors should not be there simply because their products will never gain traction, are gimmicks and the owners do not understand that markets create businesses, businesses don’t create markets.

It’s really a great time to be a golfer! The technology, just over the past few years, has changed radically. The key point is that with all the new products, whether balls, irons, drivers, shoes, putters or wedges, you can and must be custom fitted. Take advantage of all the new technology and products heretofore non-existent and improve your enjoyment and lower your scores.

Drivers today still lead the demand in equipment sales. Now you can find the right shaft and decide what it is exactly that you want out of a driver in terms of dispersion, sound, feel, shot pattern, draw or fade tendency. Seek and ye shall find.

The stars, aka busiest booths of the Show this year, were most definitely Callaway, PING, Cobra, Tour Edge and TNP Shafts.

Callaway’s new Rogue line of drivers, irons, fairway woods, hybrids, putters and wedges are simply their best products to date. Upcoming articles will feature each product line separately.

PING’s new G400Max and Vault Putters drew both retailers and golfers on a continuous stream.

Tour Edge, golf’s best kept secret, was writing orders steadily for their new HL series of clubs.

TNP Shafts had people lining up both on the range at Demo Day and the hitting bays inside the exhibit hall. These shafts are the “hottest” product on the market today, and now that Jason Day won with these shafts, interest has soared for these at $500 apiece.

Cobra’s new F8 One length irons and their F8 driver are poised to garner a larger market share.

The following is a synopsis of twelve products reaping a lot of raves and attention:

GENiUS Golf Ball by Oncore Golf – once fully-developed, will utilize embedded chipset technologies to deliver a brand new golfing experience, help turn you into a better performer, and bring a data and graphical rich description of your shots to your mobile device in real-time.

INPUTT teaches the “inside-to-out” putting stroke, but more importantly, it teaches a golfer to keep the putter face square during the entire stroke. Results are immediate.

Bolle Sun Glasses – Quality sun glasses for golfers.

AccuriStrike golf mat

Acu-Strike Golf Mat– A golf impact training device.

CaddyTrek – a new robotic, lightest-powered golf trolley that follows the golfer around the course faithfully.

AmpCaddy blue tooth speaker

AmpCaddy – A Bluetooth speaker that can be put on a golf cart so golfers can listen to music while they play.

ProCheck – a golf ball compression tester

Elixir Golf Balls – The ELIXR™ tour ball is built using a tri-phase architecture that combines proprietary chemical blends and advanced material elements to create the ultimate golf ball.

Shot Scope – a GPS watch with automated performance tracking.

TecTecTec – TecTecTec produces technologically-advanced, yet affordable laser rangefinders.

Swing Station – A full game training aid in one small package.

SuperSpeed Golf training aid – Increases your distance and club speed.

All of these products will be further detailed in upcoming articles within their specific categories. Part Two will feature clubs and balls, and Part Three will feature the Soft Goods that were drawing the retail buyers and golfers consistently. Stay tuned.

Barry Lotz, J.D., Ph.D. is the director of the Professional Golf Teachers Association of America. Visit www/ to see all the latest mental strategies, travel and equipment reviews. He is a member of the Golf Writers Association of America and serves both as a Consultant and Mediator to the golf industry. He is also the author of numerous books, including “333 Best Web Sites for Golfers” and his previous book, “How to Build Business Relationships through Golf”, updated for 2011, is still in the Top Ten Golf Business Book’s best seller list. His latest book, “The Right Mind for Golf”, is now in its 7th reprint is available on Amazon and at the Torrey Pines golf course.

× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

Seven Dreamers: golf shafts for the 1% The ultimate materials and process will cost you plenty

By Mike Lednovich, Editor & Publisher

ORLANDO, Fl. — When you hear Michael Rossi, VP of Sales for Seven Dreamers Golf Shafts, describe the aerospace materials and the autoclave curing oven used to produce their shafts, you come away impressed.

Oh my gosh, I’ve got to get these you think.

Then comes literally the money question. How much? The answer, $1,200 per shaft plus another $1,200 for fitting. Ouch, that $16,800 for a full set.

I know, you’ve stopped reading. But if you’ve got a super fat, golf slush fund, please read on.

“To retain 100% of the carbon fibers’ quality, we don’t polish or grind the carbon fiber of the shafts. Think about that. When you grind a material, you’re losing or weakening fibers,” Rossi explained. “Instead, we use autoclaves to bake the shafts, thereby eliminating the need for polishing and grinding. Using autoclaves enables us to manufacture the world’s highest quality carbon golf shafts created with less resin and more carbon fiber. It gives a golfer a better and smoother feeling in their shots resulting in better control and more distance.”

Autoclaves are often used in the manufacture of high-precision carbon products such as parts for satellites and high speed aircraft.  Seven Dreamers products are manufactured in Tokyo by craftsmen who make each shaft carefully one by one.

“Once we remove the shaft from the mold, we literally trim ithe shaft to length and wipe it down. The surface condition is perfect,” Rossi said. “So there are no unbroken fibers. There are no fiber tears. We have no fiber bullets. Those are factors other manufacturers contend with that contributes to incongruities and inconsistencies in their shafts.”

Seven Dreamers traces its roots in the aerospace industry with the “Hayabusa” spacecraft, an unmanned vehicle that Japan landed on an asteroid in 1998, collected samples and then successfully returned to earth.

“So we use the very best materials and a process that is very precise and unique. That’s our story,” Rossi said. “The feel of the shafts is very responsive. Our customers are golfers who want the very best.”

Rossi said the company offers 28 different skews of shafts from 43 grams to 83 grams and up to XXX stiff.

You can find a U.S. fitting center by going to this link



× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

OnCore: Elixr golf ball breaks the traditional mold

By Mike Lednovich, Editor & Publisher

ORLANDO, Fl. — I like cutting edge companies that go toe-to-toe with the staid USGA. OnCore has been working on incorporating new materials — like metal — into their golf balls for several years now.

According to company co-founder Bret Blakely, it was a struggle to get their new golf ball USGA approved.

“We feel like David versus Goliath,” Blakely told a group of golf writers. “But the USGA finally approved the ball.”

OnCore’s The ELIXR™ tour ball is built using a triphase architecture that combines proprietary chemical blends and advanced material elements to create the ultimate golf ball.

“We recently received a letter from the USGA that Elixr had maxed out the specifications,” Blakely said. “We’re getting great reviews from the Tour guys who use it.”

OnCore says the high Coefficient of Restitution that ELIXR™ achieves has surpassed all expectations and results in outstanding performance. The idea behind such construction is intended to shift weighting to the perimeter, thus shedding backspin against wind. The movement of weight also creates a ball with increased MOI, allowing more forgiveness on mis-hits.

The ELIXR™ features perimeter weighting to increase the moment of inertia and reduces spin decay to carry the ball further, provide more stable and predictable flight, and a premium urethane cover that delivers amazing short-game feel and performance.

“We entered the golf ball market five years ago by literally making history with our hollow-metal core golf balls,” said Blakely. “However we’ve never stopped innovating and exploring approaches to golf ball design and construction that would benefit golfers of all skill levels. By creating a top tier product and jumping into the professional golf scene head first with the ELIXIR, we are staying true to our vision of being innovators-‘from Core to Cover’- and offering golfers an alternative to the status quo that has dominated the golf industry for the past century. And we’re just getting started!”

The Elixr ball features:

  • 85 compression rating
  • Soft feel around the green
  • Perimeter weighting increases accuracy and control
  • Composite core provides maximum velocity and distance
  • Double Cast Urethane cover
  • Conforms to USGA & RA rules of golf

For more information go to

× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

Popticals: folding sunglasses that go beyond style NYDEF lenses make greens and fairway 'pop'

By Mike Lednovich, Editor/Publisher

ORLANDO, Fl. — I can run out of fingers counting the number of sunglasses that have been ruined in golf carts and my golf bag over the years. Previous foldable sunglasses were small and flimsy with cheap lenses.

The folks at Popticals have solved that problem with a pretty tony line of eyewear that fold easily for compact storage and sport lenses designed for on field — like golf — sports.

“The nylon material used to make NYDEF Golf lenses gives golfers a competitive edge because NDYEF lenses
are as clear as glass and 18% lighter in weight then polycarbonate lenses used in most other sunglasses,” said John Swanson, VP of Sales.

So what makes NYDEF golf diferent?

Popticals has partnered with optics industry leader Carl Zeiss Vision to create golf-specific lenses that bring visual precision to every golfer.

“NYDEF™ GOLF lenses feature purple and violet tints to reduce the green saturation of the course, allowing the different shades of green to be more easily distinguished,” Swanson explained. “With that Enhanced Contrast – Optimized coloration and sharper contrast helps you see the topography of the course clearly while also enabling better tracking and visibility of the ball.”


Unlike Non-Polarized, On Purpose – Polarized lenses that flatten the image you see and affect depth perception, NYDEF™ GOLF keeps depth of field intact and allows you to see reflected light that helps distinguish between varying textures and conditions of the course.

“You’ll rarely misread the greens again because NYDEF GOLF lenses reveals contours, ridges and grain patterns by helping to lessen the saturation of the greens,” Swanson said. “The light reflecting off the blades of grass can give you critical information about the direction of the grain. Unlike polarized lenses, NYDEF GOLF allows you to see these reflections, and adjust your shots accordingly.”

A rail system like none other is used to transform Popticals into their compact shape

“The FL2 Micro-Rail System started with a deceptively simple challenge: how can sports sunglasses compact down to a portable size?” Swanson said. “Sports sunglasses have a wrap-around style with curved lenses and frames to ensure a secure fit around the head during active use. The problem with a curved, wrap-around design is that they take up a lot of space inside unwieldy, bulky cases when they’re not in use and cannot be folded up. To build a true portable wrap-around design required something different. We broke the mold and engineered a completely new approach.”

At the heart of Popticals’ patented design is the FL2 Micro-Rail System. Using a rail system build into the frames, the lenses to slide inward and parallel to each other for compact storage. The temple sections of the sunglasses fold inwards using two hinges for a truly small carrying size.

“The technology allows tour sunglasses to keep the curved design elements of wrap-around sunglasses for active use without the large and bulky storage size,” Swanson said. “The rail system ensures that the lenses never touch each other.”

The rail system uses stainless steel pins that move along a track within the frames for smooth and effortless movement. A powerful magnet guides and locks in the connecting pieces in the center of the frames to create a secure and solid connection. All components of the FL2 Micro-Rail System are made from corrosion and rust-proof materials to ensure durable, long-lasting functionality.

That unique design is covered by eleven patents, five utility patents and six design patents. This innovative new technology not only allows Popticals their unique portability while providing a wrap-around style, but exists as a standout product that establishes a new category for sunglasses.

To see how Popticals sunglasses work, go to at For retailer sales
inquiries, contact John Swanson at

× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

Why club fitting matters Study shows golfers gain distance and accuracy - don't buy a new driver, get fitted

A 2017 study conducted by GolfMagazine (Aug 2017) confirmed that custom club fitting absolutely improves any player’s performance on the golf course. Improvement was evident across the board with big distance gains, tighter dispersion patterns, more fairways hit, closer proximity to the hole with irons and most surprisingly, dramatically improved putting.

The golfers participating in the study lowered their handicap by an average of three strokes per round! The magazine concluded by writing, “The results? Fitting matters. Based on data from the TrackMan, SAM PuttLab and SkyCaddies along with tester interviews, it’s clear that correctly matched clubs can help golfers of all skills. And remember – you actually can buy a better game with properly fit clubs.”

Says world-renowned instructor David Leadbetter, “It never ceases to amaze me that golfers buy clubs off the shelf and assume they’re right for them. Whether you’re a great golfer or a casual one, getting a custom club fitting is one of the quickest ways to improve your game.” While custom fitting will definitely improve a player’s ability to perform and score, not all fitters are created equal. There are standard and premium levels of fitting.

A standard, or non-premium fitting, will often be free, or at least free with a purchase. Every step up in technology and fitting expertise will most likely produce better results.
A non-premium fitting might be done by a local golf shop or teaching pro. They may have rudimentary technology such as basic launch monitors, though many still base their fitting on ball flight and the eye test. They’ll probably have a limited selection of heads and shafts on hand to hit. They might have one or more fitting carts from companies like Callaway, TaylorMade or Titleist. You’ll most likely get a set of golf clubs that measures you properly for your build and swing speeds because they’ve been doing that for years. Your fitter will have some training. If you go through this fitting, will you improve? Maybe.

For a more advanced,non-premium fitting, you may choose to go to a place like Edwin Watts, Golf Galaxy or Dick’s Sporting Goods. Some PGA professionals will fit into this category because of their experience, expanded equipment options and/or more advanced fitting technology. A location like this might have four, or even more, individual fitting carts from various manufacturers. Each manufacturer might have 10, 15 or more shaft options for their drivers, some of the same shafts as well as some unique to their brand. However, they cannot mix and match shafts and heads between fitting carts and they definitely won’t fit you for swing weight. They’ll incorporate a launch monitor and maybe some additional technologies. Fitters might be highly trained or just a sales associate with little training. In most cases, they also have to sell shirts, shoes and golf balls as well as to fit. Once you are fit, they’ll send your specifications to a club manufacturer to be built on an assembly line. Will you improve more if you visit a location like this? Probably.

Golf specialty stores often fit indoors while PGA professionals often fit outdoors. Indoors provides a true ball flight unaffected by wind, humidity or uneven turf conditions. Does it matter? Indoors, golfers are free of distractions and external elements that impact a golf ball. Golfers are better able to focus indoors, which allows for a more repeatable swing. Indoors you hit premium golf balls instead of range balls, which provides much more accurate feedback. Some may question if hitting off a mat alters performance, but a recent study showed that fairway turf grass and Fiberbuilt turf mats created identical ball speed, smash factors and spin rates on a TrackMan launch monitor, meaning hitting off turf isn’t an advantage in club fitting.
If you wish to treat yourself to a premium fitting, you would go to a place like Club Champion, Cool Clubs or Hot Stix. A premium fitter avails itself of the most advanced technology including TrackMan, SAM PuttLab, and SST PURE machines. SST PUREing identifies shaft irregularities that can cause problems when the shaft twists and bends during the swing. It finds the most stable bending plane or “neutral-axis” of every individual shaft, then aligns it in the clubhead to deliver longer, more accurate shots; as much as six additional yards.

A premium club fitter will have many more options available. At Club Champion, they offer more than 35,000 hittable head and shaft options from all the major brands, plus numerous other exotic offerings. Club Champion also stands out because they actually build clubs in-house, to exacting, unrivaled tolerances. Variables such as swing weight, length, lie and flex definitely alter performance. The experience and know-how in combining these intricate parts together is what separates Club Champion from its competition.

At Club Champion, master fitters go through more than 150 hours of training including monthly product training and testing. They must pass rigorous testing before they can be certified. As opposed to other retail locations, fitting is all that these people do. They’re not salespeople, they’re not cashiers; they are master fitters.
“Club Champion truly is one of the most innovative club fitters in the business. They provide a consumer experience that is undeniably helpful for all golfers to play better. We couldn’t be more thrilled with our partnership with Club Champion,” said TaylorMade CEO David Abeles.
InGolfMagazine’s August 2017 club fitting study, interviews with the testers revealed the expertise of Club Champion fitters had a lot to do with the very positive testing results. These golfers added an average of 19 yards off the tee and 10 yards with their irons. fit.


× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.

OnCore Golf: Einstein in a golf ball Genius Ball is a launch monitor inside the ball and includes an electronic ball locator

By Mike Lednovich, Editor/Publisher

Orlando, Fla. — It was just a matter of time and hard work in the laboratory to figure out how to put electronics inside a golf ball that includes a GPS feature that tells you where your golf ball is located.

That’s a big break thru, but there’s a ton of more features included in OnCore Golf’s “Genius Ball, which the innovative company said it hopes to launch in time for the holidays in December.

OnCore Golf Technologies, Inc., is the Buffalo, New York-based company known for ground-breaking innovations in golf ball technology. Beyond the ability to locate an errant shot anywhere on the course, the Genius Ball™ will deliver a array of shot data that the company expects will initially

Genius Ball is a launch monitor inside the ball

– Ball location

– Time in the air
– G force at impact

– Angle of descent
– Initial velocity

– Carry distance
– Roll distance

– Degree of draw or fade

– Spin rate

– Height apex

The Genius Ball’s embedded electronic sensors and measurement systems, includes a GPS chip, that will determine a wide range of data for each shot, including the ball’s distance, flight path, velocity and spin rate, and will communicate over Bluetooth to player’s mobile devices in real time.

“The biggest obstacle to overcome was how do we protect the electronics inside the ball core when the ball flattens and compresses against the golf club,” said Bret Blakely, OnCore Golf cofounder and director of Branding & Marketing. “We figured it out and the Genius Ball essentially replaces a launch monitor. Think about that, golfers spend thousands of dollars on launch monitors. Now our Genius Ball tracks all the data and puts it on your cellphone or tablet.”

Blakely said OnCore expects to work with other golf application developers to allow the Genius Ball data to be easily integrated with other GPS and course visualization applications.

While a number of companies have attempted to create “smart” golf balls, the extreme g-forces encountered at club-impact are enough to damage or destroy most embedded electronics. OnCore has solved this issue utilizing an advancement of its patented hollow metal core technology. Creating a protective housing that will not interfere with the performance or feel of the golf ball, the OnCore engineering team is confident that golfers will be very impressed with playability of this unique ball. The Genius Ball™ project was accelerated following OnCore’s receipt of US Patent 9,717,956 on August 1, 2017, which describes one of several approaches to the protective shell. The company demonstrated a prototype of the Genius Ball™ at the 2018 PGA Merchandise Show and to begin shipments in the second quarter of next year.

“From our very first days, we have focused on creating unique products that deliver performance, enjoyment and encourage golfers to play this great game,” Bret Blakely explained. “Earlier this year, we introduced our first-ever tour ball, the ELIXR, and the player response has been overwhelming. We hear from customers every day bragging about the great results they are achieving with that ball. The intent of the Genius Ball™ is to provide data that helps golfers understand their performance on the course in real time to help them become better golfers. We are confident that what a launch monitor can do for a golfer on the driving range is what the Genius Ball™ will do on every hole and for every shot. Golfers crave technology and information and our new “Ball with a Brain” will deliver both.”

The company is providing golfers an opportunity to become the first to experience the product through their Indiegogo crowdfunding campaign. All participants will be notified when the Genius Ball is ready to ship and have priority in placing orders for the initial production run. To learn more about the Genius Ball Project, please visit


× Featured

French Lick: Donald Ross and Pete Dye at their finest

If the golf courses at French Lick Resort aren’t on your must-play list, adjust it. The Indiana boyhood home of NBA Hall of Famer Larry Bird also has two layouts that are turning the hoops hotbed into a golf playground as well.