By Bill CuebasThe brand name OGIO should conjure images of high quality and innovative design. The company creates golf products that are stylish, as well as functional.My first thoughts were of how incredibly light the bag felt. At just over three pounds, OGIO uses the most lightweight fabrics and materials to help the golfer stay fresh on the course.The sharp design and simple black coloring allows your clubs to be the most visible things on the golf cart. The zipper pulls even have thumb holes for easier opening and closing, rather than cumbersome smaller ones on other brand bags.
The OGIO bag has the same Airflow technology used in their other golf accessories. This technology controls heat and air circulation for any valuable electronics you are carrying. Plus, it helps circulate air between your body and the bag to keep you cool and dry, if you are carrying.
While you may be lucky enough to have your Cirrus golf bag placed on a golf cart instead of your back, it’s a certainty that your phone or other valuables, tucked safely into one of the bag’s four pockets, will stay cool and dry, as well. It’s important to keep them safe from heat and the outside elements as you are.
The clubs do fit tighter than other bags, but were easy to retrieve and return after use. The bag’s light weight makes it effortless to carry. The snug fit of the clubs prevents constant banging against one another.
OGIO continues to use their innovative designs to reduce discomfort on the course. If you’re just carrying from your car to the cart, or walking a full 36 holes, the four-point strap equalizing system provides a comfortable balance, even with a full bag.
OGIO’s Fit Disc system allows the bag to constantly lay in the perfect spot and never tangle. This simple fact allows you to pick up the straps without undue effort.
The Cirrus MB bag is a stand bag with the highest quality foot and leg mechanisms, you never need to worry about falling over or faulty slides.
OGIO strives to retain a stylish, yet functional component in every piece that they create. The Cirrus MB Bag is no exception.
Bill “The Golf Father” Cuebas is based in Florida and is a regular contributor to BiggsGolfTalk.com and Golfballed.com
The Amelia Island Club claims The Omni Resort ignored a Nassau County Court injunction barring any further demolition of the Ocean Links Golf Course by bulldozing one of the few bunkers left intact.
In court papers filed Feb. 2, The Amelia Island Club is seeking the court to hold The Omni in contempt of court and to have the resort pay a daily fine for each day until the bunker on the 16th hole is restored to its original condition.
Last Nov. 12, The Omni began an unannounced demolition of the Ocean Links Course destroying all of the greens and 90 percent of the course bunkers.
The Amelia Island Club, claiming The Omni was violating its contract with the club to provide two 18-hole championship golf courses, won a temporary injunction blocking The Omni from conducting any further demolition work.
Both parties agree in late December to the Omni putting down sod on areas that had been cleared to prevent flooding and potential hazardous areas to hotel guests.
However, the court said, “The injunction order otherwise remains in full force and effect. Omni remains enjoined from further removing holes or bunkers, or other demolishing or altering the condition of the course grounds.”
The Amelia Island Club said on Jan. 24, Omni workers had cleared debris from the bunker halfway up the right side of the 16th fairway, “thus leaving the bunker intact and in pristine condition.”
A day later, The Club said the “Omni brought heavy equipment onto the 16th hole and leveled the bunker.”
The club provided before and after photos of the bunker in their court filing.
“The Omni then intentionally destroyed the bunker, in direct contravention of the injunction order,” the contempt motion stated.
The motion asks the court for the Omni to restore the bunker to its original condition while also paying Amelia Island Club attorney’s fees and imposing a daily fine the court deems appropriate for each day the Omni fails to complete the restoration of the bunker.
A hearing has been set for June 5 before Nassau County Court Judge Steven Fahlgren on the motion to hold The Omni in contempt.
This year’s show was the busiest and most well-attended Show I have been to in the last five years. It was interesting to see how the economics of the Show have changed. Especially as to how previous long-time exhibitors, particularly the smaller vendors, do not have booths anymore, but attend the Show to meet and greet their customers. Many exhibitors are sharing booth space, as the cost of exhibiting has skyrocketed.
Many of the exhibitors should not be there simply because their products will never gain traction, are gimmicks and the owners do not understand that markets create businesses, businesses don’t create markets.
It’s really a great time to be a golfer! The technology, just over the past few years, has changed radically. The key point is that with all the new products, whether balls, irons, drivers, shoes, putters or wedges, you can and must be custom fitted. Take advantage of all the new technology and products heretofore non-existent and improve your enjoyment and lower your scores.
Drivers today still lead the demand in equipment sales. Now you can find the right shaft and decide what it is exactly that you want out of a driver in terms of dispersion, sound, feel, shot pattern, draw or fade tendency. Seek and ye shall find.
The stars, aka busiest booths of the Show this year, were most definitely Callaway, PING, Cobra, Tour Edge and TNP Shafts.
Callaway’s new Rogue line of drivers, irons, fairway woods, hybrids, putters and wedges are simply their best products to date. Upcoming articles will feature each product line separately.
PING’s new G400Max and Vault Putters drew both retailers and golfers on a continuous stream.
Tour Edge, golf’s best kept secret, was writing orders steadily for their new HL series of clubs.
TNP Shafts had people lining up both on the range at Demo Day and the hitting bays inside the exhibit hall. These shafts are the “hottest” product on the market today, and now that Jason Day won with these shafts, interest has soared for these at $500 apiece.
Cobra’s new F8 One length irons and their F8 driver are poised to garner a larger market share.
The following is a synopsis of twelve products reaping a lot of raves and attention:
GENiUS Golf Ball by Oncore Golf – once fully-developed, will utilize embedded chipset technologies to deliver a brand new golfing experience, help turn you into a better performer, and bring a data and graphical rich description of your shots to your mobile device in real-time.
INPUTT teaches the “inside-to-out” putting stroke, but more importantly, it teaches a golfer to keep the putter face square during the entire stroke. Results are immediate. www.inputtgolf.com.
Bolle Sun Glasses – Quality sun glasses for golfers. www.bolle.com
All of these products will be further detailed in upcoming articles within their specific categories. Part Two will feature clubs and balls, and Part Three will feature the Soft Goods that were drawing the retail buyers and golfers consistently. Stay tuned.
Barry Lotz, J.D., Ph.D. is the director of the Professional Golf Teachers Association of America. Visit www/facebook.com/PGTAA to see all the latest mental strategies, travel and equipment reviews. He is a member of the Golf Writers Association of America and serves both as a Consultant and Mediator to the golf industry. He is also the author of numerous books, including “333 Best Web Sites for Golfers” and his previous book, “How to Build Business Relationships through Golf”, updated for 2011, is still in the Top Ten Golf Business Book’s best seller list. His latest book, “The Right Mind for Golf”, is now in its 7th reprint is available on Amazon and at the Torrey Pines golf course.
ORLANDO, Fl. — The wave of change is coming. It’s called the gamification of golf that began with the hugely successful Topgolf explosion. Now, Toptracer, the technology behind Topgolf, is changing the way you’ll experience hitting balls at the driving range.
It has already taken hold at the Del Mar Golf Center in Del Mar, Ca. Customers no longer buy a bucket of balls and pound them onto the range. Instead, golfers now rent a hitting bay outfitted with Toptracer tracking devices and see their results on an accompanying monitor. There’s a variety of games included in the software.
“The driving range experience has always been one dimensional. You hit balls with absolutely no feedback or data,” said Ani Mehta, VP of Corporate Development for Toptracer. “We’re changing that with Toptracer. We now have launch monitors calibrated to the actual pins and targets on the driving range. Now you can store data club-by-club over time to your cellphone.”
That’s cool, but the seismic shift in this gamification movement are the features in the software.
A points game – you can challenge your friends to a points game based on how close you hit the balls to the targets.
A virtual game – where you can play up to 18 holes on a world renowned course. The software includes Pebble Beach. Golfers can play a full round in about 45 minutes.
Long drive contest – you can turn the range into a long drive grid to see who is the ‘big do’ in your group.
Closest to the pin – the premium is on accuracy with the ultimate prize a hole-in-one.
There’s also a ‘What’s in my bag’ component that tracks every club you hit, stores the results in a database and tracks your progress. You can share your results with an online community.
“We’re currently at 25 driving ranges, seven in the U.S. and 18 in Europe,” Mehta said. “This is brand new technology that we’ve been developing for the past couple of years.”
Del Mar charges $25 for one hour on the hitting bay for up to four people that includes a large bucket (100 balls).
They also offer group rates (3 bays) for $125 an hour.
The hitting bays are configured with a seating area and tables, similar to Topgolf.
“The whole driving range profit model is changed. Instead of making money from a bucket of balls, driving range operators now make money from their food and beverage services,” Mehta explained. “They’ll see groups of people at their range, not just single golfers. This model attracts a completely different demographic.”
Del Mar features six covered Toptracer hitting bays.
“We want people to come out and try it just to have some fun. We want to show that it can be a recreational thing. You don’t have to take five to six hours to play and be frustrated if you don’t play well,” said Matt Clay, the facility’s general manager in a story in the San Diego Union-Tribune. “The potential is that if you don’t play, this is an opportunity to bridge the gap and get people into the game. It’s not going to convert everybody, but the chance to put a club into someone’s hand is a start.”
Toptracer promises to be a game changer for driving range operators as well as golfers who use them.
“We’re eliminating the monotony of aimlessly hitting ball after ball with the same club, one after another — like many of most golfers do,” Mehta said. “Toptracer allows golfers to mix things up while providing instant feedback about how you’re ball striking, and has you focused on specific targets instead of into an open range.”
ORLANDO, Fl. — When you hear Michael Rossi, VP of Sales for Seven Dreamers Golf Shafts, describe the aerospace materials and the autoclave curing oven used to produce their shafts, you come away impressed.
Oh my gosh, I’ve got to get these you think.
Then comes literally the money question. How much? The answer, $1,200 per shaft plus another $1,200 for fitting. Ouch, that $16,800 for a full set.
I know, you’ve stopped reading. But if you’ve got a super fat, golf slush fund, please read on.
“To retain 100% of the carbon fibers’ quality, we don’t polish or grind the carbon fiber of the shafts. Think about that. When you grind a material, you’re losing or weakening fibers,” Rossi explained. “Instead, we use autoclaves to bake the shafts, thereby eliminating the need for polishing and grinding. Using autoclaves enables us to manufacture the world’s highest quality carbon golf shafts created with less resin and more carbon fiber. It gives a golfer a better and smoother feeling in their shots resulting in better control and more distance.”
Autoclaves are often used in the manufacture of high-precision carbon products such as parts for satellites and high speed aircraft. Seven Dreamers products are manufactured in Tokyo by craftsmen who make each shaft carefully one by one.
“Once we remove the shaft from the mold, we literally trim ithe shaft to length and wipe it down. The surface condition is perfect,” Rossi said. “So there are no unbroken fibers. There are no fiber tears. We have no fiber bullets. Those are factors other manufacturers contend with that contributes to incongruities and inconsistencies in their shafts.”
Seven Dreamers traces its roots in the aerospace industry with the “Hayabusa” spacecraft, an unmanned vehicle that Japan landed on an asteroid in 1998, collected samples and then successfully returned to earth.
“So we use the very best materials and a process that is very precise and unique. That’s our story,” Rossi said. “The feel of the shafts is very responsive. Our customers are golfers who want the very best.”
Rossi said the company offers 28 different skews of shafts from 43 grams to 83 grams and up to XXX stiff.
ORLANDO, Fl. — You hear it over and over, swing speed equals distance.
But how to you get it and just as important, how do you keep it.
Welcome to “Overspeed training” used by tour pros Phil Mickelson, Graeme McDowell, Charles Howell III and Xander Schauffele.
What is overspeed training?
“Overspeed Training works by getting the body to move at a faster than normal speed during a known motor pattern,” explained Mike Napoleon, President and Founder of SuperSpeed Golf. “Essentially the brain has a set range of speed for the neuro-muscular response when a golfer makes a golf swing. We first need to increase the response speed from the body by reducing the “load” or in this case the weight of the club.
We then need to gradually increase this load to teach the brain that the body is capable of running the motor pattern faster. In our application to golf, we use a club that is about 20% lighter than a driver, one that is 10% lighter, and one that is 5% heavier in order to achieve maximum results from overspeed training.”
The SuperSpeed Golf Training Set includes three clubs with weights instead of club heads. The green is 20 percent lighter than a driver, the blue is 10 percent lighter and the red is five percent heavier.
You swing each club three times as fast as you can, ending with the red club. You then swing left handed and repeat the process.
“On average we see a swing speed of five miles-per-hour,” Napoleon said. “That means more distance. We recommend training three times per week for optimal results.”
Customers also get access to SuperSpeed’s online video training series to maximize the Overspeed training program.
There’s plenty of support on the training program on the internet. Like any exercise regimen, the key is doing it on a consistent basis. We’re starting ours today. We’ll report back after four week.
The video below is Mike Napoleon explaining the level 1 program and how SuperSpeed Golf works.
ORLANDO, Fl. — I like cutting edge companies that go toe-to-toe with the staid USGA. OnCore has been working on incorporating new materials — like metal — into their golf balls for several years now.
According to company co-founder Bret Blakely, it was a struggle to get their new golf ball USGA approved.
“We feel like David versus Goliath,” Blakely told a group of golf writers. “But the USGA finally approved the ball.”
OnCore’s The ELIXR™ tour ball is built using a triphase architecture that combines proprietary chemical blends and advanced material elements to create the ultimate golf ball.
“We recently received a letter from the USGA that Elixr had maxed out the specifications,” Blakely said. “We’re getting great reviews from the Tour guys who use it.”
OnCore says the high Coefficient of Restitution that ELIXR™ achieves has surpassed all expectations and results in outstanding performance. The idea behind such construction is intended to shift weighting to the perimeter, thus shedding backspin against wind. The movement of weight also creates a ball with increased MOI, allowing more forgiveness on mis-hits.
The ELIXR™ features perimeter weighting to increase the moment of inertia and reduces spin decay to carry the ball further, provide more stable and predictable flight, and a premium urethane cover that delivers amazing short-game feel and performance.
“We entered the golf ball market five years ago by literally making history with our hollow-metal core golf balls,” said Blakely. “However we’ve never stopped innovating and exploring approaches to golf ball design and construction that would benefit golfers of all skill levels. By creating a top tier product and jumping into the professional golf scene head first with the ELIXIR, we are staying true to our vision of being innovators-‘from Core to Cover’- and offering golfers an alternative to the status quo that has dominated the golf industry for the past century. And we’re just getting started!”
The Elixr ball features:
85 compression rating
Soft feel around the green
Perimeter weighting increases accuracy and control
Composite core provides maximum velocity and distance