OnCore Golf: Einstein in a golf ball Genius Ball is a launch monitor inside the ball and includes an electronic ball locator

By Mike Lednovich, Editor/Publisher

Orlando, Fla. — It was just a matter of time and hard work in the laboratory to figure out how to put electronics inside a golf ball that includes a GPS feature that tells you where your golf ball is located.

That’s a big break thru, but there’s a ton of more features included in OnCore Golf’s “Genius Ball, which the innovative company said it hopes to launch in time for the holidays in December.

OnCore Golf Technologies, Inc., is the Buffalo, New York-based company known for ground-breaking innovations in golf ball technology. Beyond the ability to locate an errant shot anywhere on the course, the Genius Ball™ will deliver a array of shot data that the company expects will initially

Genius Ball is a launch monitor inside the ball

– Ball location

– Time in the air
– G force at impact

– Angle of descent
– Initial velocity

– Carry distance
– Roll distance

– Degree of draw or fade

– Spin rate

– Height apex

The Genius Ball’s embedded electronic sensors and measurement systems, includes a GPS chip, that will determine a wide range of data for each shot, including the ball’s distance, flight path, velocity and spin rate, and will communicate over Bluetooth to player’s mobile devices in real time.

“The biggest obstacle to overcome was how do we protect the electronics inside the ball core when the ball flattens and compresses against the golf club,” said Bret Blakely, OnCore Golf cofounder and director of Branding & Marketing. “We figured it out and the Genius Ball essentially replaces a launch monitor. Think about that, golfers spend thousands of dollars on launch monitors. Now our Genius Ball tracks all the data and puts it on your cellphone or tablet.”

Blakely said OnCore expects to work with other golf application developers to allow the Genius Ball data to be easily integrated with other GPS and course visualization applications.

While a number of companies have attempted to create “smart” golf balls, the extreme g-forces encountered at club-impact are enough to damage or destroy most embedded electronics. OnCore has solved this issue utilizing an advancement of its patented hollow metal core technology. Creating a protective housing that will not interfere with the performance or feel of the golf ball, the OnCore engineering team is confident that golfers will be very impressed with playability of this unique ball. The Genius Ball™ project was accelerated following OnCore’s receipt of US Patent 9,717,956 on August 1, 2017, which describes one of several approaches to the protective shell. The company demonstrated a prototype of the Genius Ball™ at the 2018 PGA Merchandise Show and to begin shipments in the second quarter of next year.

“From our very first days, we have focused on creating unique products that deliver performance, enjoyment and encourage golfers to play this great game,” Bret Blakely explained. “Earlier this year, we introduced our first-ever tour ball, the ELIXR, and the player response has been overwhelming. We hear from customers every day bragging about the great results they are achieving with that ball. The intent of the Genius Ball™ is to provide data that helps golfers understand their performance on the course in real time to help them become better golfers. We are confident that what a launch monitor can do for a golfer on the driving range is what the Genius Ball™ will do on every hole and for every shot. Golfers crave technology and information and our new “Ball with a Brain” will deliver both.”

The company is providing golfers an opportunity to become the first to experience the product through their Indiegogo crowdfunding campaign. All participants will be notified when the Genius Ball is ready to ship and have priority in placing orders for the initial production run. To learn more about the Genius Ball Project, please visit http://www.geniusball.com


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