By Mike Lednovich, Editor/Publisher
Incredible was my reaction as I ran my hand across a ladies charcoal gray and black lined vest smartly displayed at the Bermuda Sands apparel booth at the 2018 PGA Show.
Soft to the touch, light weight and sharply appointed with black piping and collar.
Then Lauryn Yarad described how Bermuda Sands uses recycled plastic water bottles in the fabric of some of their Spring/Summer clothing. “Really?” I replied.
The Charlotte, N.C. based company uses a fabric supplied by Repreve, made by Unifi, whose fibers originate from plastic bottles that are recycled, chipped, melted into pellets and spun into fine fibers that are then knit into eco-friendly fabric.
“The Repreve fabrics are beautiful, soft and durable polyester,” said Yarad, Digital Marketing & Social Media Specialist for Bermuda Sands. “People have the same reaction and then they feel the fabric and go ‘oh my.’ You would never know where it came from because it’s so soft.”
Repreve is just one of six materials Bermuda Sands is using for its latest offerings.
There’s Storm Dri, a water repellent technology that allows rain droplets to bead on the surface and glide off rather than soak thru the cloth on Bermuda Sands outer garments.
“It’s keeps you dry in a sudden shower burst so you not soaked,” she said.
The clothing company is also leveraging wick away technology that absorbs moisture into the apparel fibers and then quickly evaporates the water molecules.
“Our new line is very tropical following our tag ling of ‘escape every day.’ Our clothing is meant to be worn everywhere there is a relaxed lifestyle. It’s not for just golf,” Yarad said. “You’ll see a lot of persimmon and coral in our offerings.”
Piper is Bermuda Sands first ever dress. Designed sleeveless, the dress is 95 percent polyester, 5 percent spandex with a zip neck.
“Women can wear it shopping, at the tennis courts, or pretty much anywhere they want,” she said. “We think it will be very popular.”
New for men are the Backspin shorts, featuring 4-way stretch and comfort stretch waistband and the Galaxy vest, available in five colors with a funnel neck and ribbed banded bottom.
“We’re introducing the men’s vest which we hadn’t offered for a couple seasons,” Yarad said. “It’s a brand new redesign that’s very fresh.”
The Bermuda Sands catalog describes its fashion roots as “a sense of escape through premium, performance driven apparel…..inspired by the pristine golf courses and iconic colonial architecture which pays homage to the Bermuda way of life; relaxed in attitude yet refined in the everyday.”
You can shop for Bermuda Sands clothing at https://www.bermudasandsapparel.com/